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🔍Read Full Article Fast Money and Building Long Term Business Relationships

Fast Money and Building Long Term Business Relationships

2 Comments 🕔09:47, 10.Aug 2010

It sounds like a no-brainer that businesses should always focus their efforts on preservation of clients—much like employees—versus a short-term reward, however this is sometimes difficult for businesses to comprehend. Substantiation is everywhere; think of businesses in and around your area that you no longer patron. Now think why you no longer do business with them? At least a few will be the consequence of unethical behavior, dishonesty, or any combination thereof on the part

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🔍Read Full Article Small Business and Start-up Advice: Jason Fried

Small Business and Start-up Advice: Jason Fried

0 Comments 🕔15:08, 04.Aug 2010

This is a short blog post, but being a 37Signals fan, and a fan of author/entrepreneur/programmer/web designer, Jason Fried, I felt it warranted a short blurb. One of the biggest hurdles facing small businesses--especially in this economy--is the ability to adapt to the new environment. Meaning, the spending days of the early to mid 2000s is over, and the savings/cash reserve days are here, and here to stay for a long time. This idea also

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🔍Read Full Article Apple: Guerrilla Marketing at its Finest

Apple: Guerrilla Marketing at its Finest

2 Comments 🕔07:28, 02.Aug 2010

Apple has quite the marketing strategy. Besides having a devoted following, which is difficult to obtain--much like trust, hard to obtain, easy to lose--Apple has beat the odds by having one of the best marketing and most influential frontman of our time; Steve Jobs. Steve Jobs aside, Apple’s entire marketing scheme should be one that most businesses should learn something from. For starters, Apple does not follow trends, they set them. While some would argue that

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